Cases

Olesia Botsieva

Digital marketer, PPC Specialist, HR marketer

Case: Significant Improvement in Results for a Medical Professionals' Mobile Application Advertising Campaign Through Google AdsTask: After the initial launch of an advertising campaign for a mobile application designed for medical professionals, our client faced low performance metrics, including 5990 clicks, 23 installations, and a CTR of 0.38%.The goal was to substantially enhance the campaign's performance.

Project started in 2020

What Was Done: Data analysis was conducted to identify weaknesses in the campaign's structure and keyword targeting.The keyword strategy was revised to focus more on precise and relevant targeting.New ad creatives were developed, emphasizing the unique advantages of the application for medical professionals.A/B testing of ads and landing pages was performed to determine the most successful variations.Continuous monitoring and campaign optimization were conducted based on data and testing results.

Final Results:After the Initial Launch:5990 clicks.23 installations.CTR of 0.38%.After Campaign Optimization:12800 clicks (a 114% increase).468 installations (a 1930% increase).CTR of 1.22% (more than a 3-fold increase).

Campaign metrics were significantly improved, with more than a twofold increase in clicks and a substantially higher installation rate after optimization. This case serves as a prime example of successful advertising campaign in Google Ads with positive results.

Case: Significant Increase in Conversions and B2B Audience Engagement through Google Ads Task: In the first year, our B2B client, specializing in providing software solutions for businesses, faced a lack of conversions and limited visibility in Google Ads.The goal was to increase conversions and attract a broader audience of professional business partners without increasing the advertising budget.

What Was Done: A deep audit of existing campaigns was conducted, identifying weaknesses in ad structure and keyword selection. The keyword strategy was revised, emphasizing precise and relevant targeting. New ad creatives were developed, including specific technical details and product benefits.Brand visibility was expanded using extensions highlighting key product features. Continuous monitoring and campaign optimization were carried out based on data analysis and audience response.

Results: First Year: 810 conversions, 9 million impressions, CTR 1.24%. Second Year: 2040 conversions (a 152% increase). 23 million impressions (a 155% increase). CTR 0.44% (decreased, but with a more qualitative and B2B-focused traffic).

Through strategic campaign optimization and improved traffic quality, we significantly increased the number of conversions and attracted a broader audience of B2B professionals without increasing the advertising budget.

Case: Significant Improvement in Results for a B2C Financial Sector Client on Meta Ads Task: A B2C client operating in the financial sector sought maximum recognition in new markets in the United States and Western Europe, along with a consistent influx of customers and purchases on their website. The initial metrics for the advertising campaign on Meta Ads were as follows: reach 6,500,000, impressions 33,900,000, and 0 leads.

What Was Done: An advertising strategy was created, including precise audience targeting, key messaging, and thematic planning. Creative materials were developed with engaging ads highlighting the unique advantages of the product. A campaign was launched, emphasizing new markets with optimal geotargeting and audience segments of interest. A strategy of continuous ad and budget optimization was implemented based on analytics data. Thorough testing of various ads and audience segments was conducted to determine optimal parameters.

Final Results: Initial Metrics: Reach 6,500,000.Impressions 33,900,000.Leads 0.After Campaign Optimization: Reach 21,300,000 (an increase of 3.3 times).Impressions 243,100,000 (an increase of 7.2 times).Leads 641 (leads started coming in regularly). (in 2023 nearly 21,000 leads!)

In 2023, thanks to ongoing campaign optimization and deeper analytics work, the client received nearly 21,000 leads through Meta Ads platforms. This case illustrates how meticulous optimization and analysis can significantly enhance the results of an advertising campaign in the B2C financial sector.

Creating Advertising Banners Using AI Technologies

Enhances advertising effectiveness: AI enables personalized banners tailored to audience preferences, increasing the likelihood of customer engagement.

Reduces costs: Automating banner creation reduces expenses for design and adaptation across various channels.

Rapid adaptability: AI helps quickly adjust banners to changing market requirements and trends

Boosts CTR: Creating more attractive and relevant banners with AI leads to higher click-through rates and conversions

Utilizing AI technologies in advertising banner creation improves their quality, effectiveness, and cost-efficiency, contributing to achieving the company's marketing objectives.

The Final Touch in My Portfolio: The Secret of Dinosaurs in Google Analytics

So, if you've scrolled through my portfolio to the very end, it means you've earned a fun secret!

During my work with Google Analytics, sometimes unexpected guests appear when reports are exported - dinosaurs!????No, it's not an error but a hidden message. In the world of analytics and data, even the most serious tools sometimes hide little jokes.

These dinosaurs serve as a reminder that in the realm of digital analytics, there's always room for surprise and fun. And, of course, they add a touch of magic to my work.

Thank you for going through my entire portfolio. If you're ready to learn more about my best cases and potential collaboration, let me know! Let's create magic together in the world of digital marketing and analytics.